The current design and UX landscape from the POV of someone who stumbled into it
Flashback sequence time!
Ten years ago, I was
working as an impromptu mechanical engineer for a project. As we were designing
the enclosures for the first trial version, we were introduced to a design team
that would help us in making sure our concepts would actually survive putting
them out in the wild.
At this time, I was given a piece of advice that forever
changed the way in which I designed things.
The head designer listened to our
telling of how our device was to be used and what maintenance it could require.
He suggested that we add some extra space in the enclosures to include a basic
toolkit with spares for the more specialized parts, noting that not many repair
people would carry those around normally.
This act of looking beyond the
necessities of the product and company to also include the end user as an active
part of the design process was an incredibly powerful revelation. It also felt
incredibly natural and comfortable for me.
You see, my dad loved to cook and I enjoyed
spending time in the kitchen with him. Something that got very ingrained in my
upbringing was the joy one gets from providing others with the opportunity to
have a pleasant time. Whether it be from good cooking, preparing a nice
environment to hang out or just being a gracious host. So learning that the same
principle could be applied when designing a product or a service was an
incredible epiphany!
Considering how the users are impacted by a product even
changed the way that I structured my work for graphic design and branding.
Initially it makes the planning stages run a little longer, but the results
obtained from always keeping the end user in mind are very much worth it.
All in
all, my journey through UX hasn't been that long. Ten years in and counting and
I still feel like I have a bunch of things to learn, not to mention the
excitement I get from seeing the role of design grow in importance on every
aspect of the product life cycle makes me feel incredibly accomplished and eager
to keep growing and learning every day.
End of flashback
By now you may be thinking it's time I
reel it back in and actually tackle the promises made by the title of this
writing.
As stated in the last paragraph, the design field is growing
beyond being a single stage of a plan into something closer to a framework.
Along with this change in product structuring, other design-centric disciplines,
like UX/CX design, have proven to be highly beneficial for companies, big or
small, to adopt into their workflows. I see these changes as a net positive,
however, one thing to consider when something gets too popular too fast is that
many times companies and people get something similar to FOMO and start trying
to implement every single trend into their every day processes without analyzing
what is it that they really need or if they actually even need to integrate
anything at all. This also applies to people in a big way.
When I got into UX
ten years ago, most of the information I found online was written by people that
fell into the role because of extra talents and responsibilities they possessed.
Developers that had a knack for design and experience in different application
fields, project managers that had lots of contact with stakeholders and
customers, entrepreneurs that ran their own customer service lines and had
direct feedback from users.
As different as the roles and circumstances for each
were, there was a big thread tying all of them up together. The one practically
text book concept every HR person hiring a UX role expects to hear.
Empathy.
Before UX courses were as widely available as they are today, the people in
charge of the role usually had a natural tendency to think about how the users
could be impacted by certain choices. That is to say, they were naturally
empathetic. As the UX roles rose in demand, (and as a consequence so did the
role availabilities), more people started considering UX as an alternative for
career growth regardless of their actual thoughts on the end user.
Please note
that I'm not trying to discredit or single out people that study UX with career
growth in mind. I actually think it's amazing that more people are tasked with
making sure companies provide better services and products for their users. And
I can personally attest to the effectivity of a well designed study plan. When I
started teaching highschool students a couple of months back, there were some
notable gaps in my knowledge that were very well covered by how the instruction
planned for the topic was designed and allowed me to do a very competent job
with my classes.
Evaluating the last statement just by the end results produced,
it could be concluded that a well established curriculum and learning path can
make up for any lackings on the part of the person executing it, (whether it be
me as a teacher or a new UX designer stepping into a role). However, there is
one big problem I consider when "encasing" a subject within a path and that is
it enables people to enact a process without any real passion or drive.
The perils of a well threaded path...
UX and
design as disciplines undoubtedly produce great results for the companies that
implement them and those results are reflected in customer satisfaction,
retention and revenue. However, we should not forget that these two disciplines
completely depend on real actual people and not only on a method.
UX shouldn't be
reduced to a series of steps, processes and best practices. This goes double for
the amount of AI assisted tools popping up daily in order to make those steps
more efficient, and again, I do not mean to say that using AI is somehow
damaging to the process.
What I mean is that humans, people, users, however you
choose to name them should always be the driving force behind every UX and
design efforts. As long as you view and treat your users with respect and keep
their interests as a focus in your development efforts, the rest of the pieces
fall into place gradually and with awesome results.
TL;DR
As we get a better
understanding of UX and design as disciplines, more tools and resources pop up
every day that make it's implementation into our workflows a lot easier.
However, it's imperative that we don't forget that the driving force behind
these efforts are based in people, and treating design and UX as a series of
best practices will not yield the results that are promised in writing.
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| When a path is established, we forget to seek new roads and possibilities |
Hopefully this write-up is useful or insightful to you, if not, I at least
hopefully entertained you for a couple of minutes.
As we move forward, Let's
keep creating!





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